tPP71 Elevator Pitches and Packing

Hosted by Daniel j Gregory

July 18, 2016

Episode Number:

In this Episode

Well I am in Las Vegas this week for Photoshop World so come find me if you are hanging around Mandalay Bay for PSW2016. As I was packing for the conference I came across a notebook from a prior life when I was dealing with marketing. In that notebook was some work that I had done with a firm on the 30-second pitch, 2 minute pitch and tagline/slogan work. As I looked over that work, grateful that I no longer do that full-time, I realized how important that work is to photography. There is huge power in being able to tell someone in a few words or a few minutes what your work is about. Making your language around what you do as a photographer clear, simple and cohesive has the ability to not only help you communicate to others but can also help you gain some clarity in making more simple and effective images.

I also had to pack for the trip, and much like the 30-second pitch, I realized that simplifying the camera bag, camera options and lenses can be a great exercise. You have to think about how you are going to see the world and what you will need to achieve that vision. Keeping your vision simple, keeping your words simple will likely lead to more effective images.

If you subscribe to the Perceptive Photographer up on in iTunes, I would love to hear some feedback or have you take a few minutes for you to do a quick review up on iTunes it can help others learn about the show.

Affiliate Links

This website may use affiliate links. This means when you purchase something through links marked as affiliate links (usually noted by a *), I may receive a small commission at no extra cost to you. I only recommend products and services that I personally use or have tested.

New Course at KelbyOne

Three things to clean up before the end of the year

Three things to clean up before the end of the year

As 2022 starts to draw to a close, it is a time to look back and reflect on the prior year. As photographers that means we should look back at the impact of our photography. In this week’s podcast, I toss out three areas to think about cleaning up before the start of the new year so that you can put your best foot forward for 2023.

Thoughts on working with your audience

Thoughts on working with your audience

In this week’s podcast, I share some thoughts on how to use and work with your audience so that you can share your work and find more people who are engaged with your message.