One of the main topics that seems to come up repeatedly is pricing your photographs to sell. For some jobs, that price is set for the payment for a given size image in a publication. Those “guidelines” are set by publication distribution size, cost, and audience. Other prices are set by the market rate, experience, pressure, or other variables. You can find a free wedding photographer or one that will cost $10,000 and everything in-between. With so much variation in pricing, what is a photographer to do?
I am always happy to share my thoughts and opinions at my printing workshops and when the topic comes up. Each of us who sells our photography has to develop a model that works for our buyers and us. That isn’t always as easy or obvious as it seems. Again, with so many ways to think about pricing, how do we develop something that works?
In this week’s podcast, I share some thoughts on pricing your work and selling your work as art for the wall. Rather than focusing on what to price, I’ll share with you some of the key things to consider when pricing your work and taking those first steps.
Gear used in the podcast
One of the questions I get asked frequently is what sort of equipment do I use to record my podcast. I have used a variety of equipment in the years that I have been recording, but here is the current list of equipment that I am using. Also as an FYI and full disclosure, the links are affiliate links to Amazon.
Rode Procaster XLR microphone
Rode Boom Arm
Rode PSM Shockmount
All three Rode components a kit
Focusrite Scarlet 2i2
Adobe Audition (part of creative cloud subscription)
OWC Thunderbolt 3 dock